Instagram is one of the most popular social media platforms to grow your online small business. It’s a great way to build an audience and grow your personal brand, but it can be difficult to stand out among the crowd if you don’t know where to start. 

In order to start generating revenue from Instagram, I drew on my business savvy in a twofold approach – collaboration and expanding reach. To truly maximize the potential of this platform for growth, I connected with other accounts whose followers surpassed mine and conducted through IG Lives; all while showing genuine interest by hosting conversations with service providers and coaches about topics that were fascinating or new to me.

As a result of leveraging mutual connections and new audiences into my Instagram account, I was able to capitalize on an opportunity to form new relationships quickly and create potential paid clients from low-ticket offers to high-ticket. 

Let’s explore how personal branding can help your small business grow on Instagram. 

Authenticity is key 

The key to successful personal branding is being authentic. No matter what industry you are in, it’s important to show that there is a human behind your brand by showing off the real you! Showcase your personal stories and vulnerability. This will help create an engaging presence on Instagram that potential customers can relate to and trust. 

Remember, people don’t just buy products—they buy experiences.  

Declare your skills 

Your experience and skills are what set you apart, so make sure you leverage all forms of outlets (videos, text, and voiceovers). By showcasing your unique skillset on a daily basis, you can show potential customers why they should choose you over the competition. Whether this means posting before-and-after pictures of projects or highlighting testimonials from previous customers, focus on showcasing why working with you is worth it!  

Give first and then receive 

Personal branding isn’t just about showing off who you are—it’s also about engaging with others in meaningful ways. Take time each day to engage with other users by responding to comments, liking posts, commenting on relevant content and re-share other posts on your stories. This not only creates relationships with fellow creators but also helps spread awareness about your brand when others share or comment on your content.  

Personal branding is an essential part of growing a successful small business on Instagram—it helps differentiate yourself from the competition while building relationships with potential customers at the same time! So get out there and start showing off who you are; even small actions like responding to comments or liking posts can have big impacts when done consistently over time! With a little bit of effort and creativity, personal branding will help grow your small business on Instagram in no time!

Unleash your inner leader on the gram!

Create an irresistible personal brand and open the door to success with these 4 essential strategies. Learn how to stand apart from the crowd, and increase your confidence in your brand – all while maximizing time and money efficiency!