How to Build a Coaching Website: The Ultimate Guide for Coaches

It’s not often that people find their true calling in life, so if you have, you’re one of the lucky ones! That inner drive, that motivates you to tackle each day enthusiastically, is special and if you’re a coach, you’ll have felt the calling to want to pass this energy on to others to help them thrive too.

Coaching is no small feat though, and people want to fully trust you before making the first step. This means that you have to make an excellent first impression to grab their interest. And to do that, you’ll need a polished website.

I’ll show you how to build a coaching website so you can attract and land your dream clients with ease!

How to Build Coaching Websites THAT CONVERT!

1. Use the Pyramid System

Typically, websites follow a pyramid system, and coaching websites that convert are no exception.

At the very top of your pyramid is the home page, which visitors will land on first. 

Next are your categories or sections, which can be split up into subcategories if you’ve got a larger site. These lead to “About Me” and “Services” pages, and should be easy to find from the home page.

At the bottom are individual posts and pages. These should be informative and beneficial to visitors, which can help build trust.

The pyramid system gives you a good idea of what your coaching website design should be like, but it’s a barebones structure waiting to be filled in. Let’s go over the details so you can come up with the best coach website design.

2. Establish Clear Goals

Building a website blindly won’t achieve the great results you want. You have to first determine what you’re hoping to accomplish so you have something to orient yourself.

First, think about who you want to reach. Is it business professionals, students, or athletes? Are they young or old? Can you distinguish them clearly? 

How you answer those questions will clarify what you want to do with your website. This can be anything from attracting new clients and scheduling sessions to providing resources.

A competitor analysis will enable you to narrow your goals even further. Take a page from their books to see what works (and what doesn’t).

While in this phase, prepare content such as your stunning bio, robust coaching philosophy, comprehensive services, stellar testimonials, and any beneficial resources you want to offer.

3. Choose an Intuitive Platform

If you’re building your coaching website from scratch, and you’re doing it all on your own, then it’s of the utmost importance that you choose an intuitive platform. Otherwise, it’ll be a huge struggle to get anything off the ground. And even if you do, you might sink a lot of time and energy into it, which is a waste of your talent.

The two most popular platforms entrepreneurs are drawn to are WordPress, and Squarespace. But, I’m a big fan of building websites on Showit, as they are so attractive and user-friendly! They each have their own pros and cons, so take your time to explore each platform to find the perfect one for you.

Make sure you choose and reserve a domain name too. It should be easy to remember; try to nab your business name. If that’s not possible, then pick something that at least resonates with your brand.

4. Ensure Your Brand Shines Through

Speaking of your brand, it’s essential that it shines through every page, especially your home page. This starts with the use of your brand colors, as well as some extras to highlight certain elements. Be careful not to use too many colors though, since it’ll become too chaotic and messy to look at.

Colors and fonts work together to represent your brand, so don’t forget about the fonts as well. If you need help in this area, then our team can lend its expertise and create color and font palettes that represent you to a T.

5. Flesh Out Your Home Page

The home page is the first thing people will see after clicking on a search engine page result, so put your best foot forward. 

Be crystal clear about who you are and what you do, but do it succinctly. You have fantastic opportunities to link out to your main pages, so you should definitely do so! But do it sparingly to avoid cluttering your home page.

Some visitors may already be eager to contact you, so make it easy for them by having a clear call-to-action (CTA) bottom and contact information at the bottom of the page. These are sure ways to quickly get hot leads.

6. Build Your Main Pages

Every coach is unique, so there’s no set main pages you should have. But sit down and think about your biggest offerings, then consider whether you need to break them down into their own pages or if you can group them under one.

Your potential clients will be curious if they’ll click with you, making the “About Me” page absolutely vital. And if they do like what they see, they’ll want to drop a line, so have a “Contact” page available too. Other potential pages you can have include:

• Pricing page
• Resources/blog
• Shop

Be selective about your main pages. You don’t want your potential clients to get lost—keep things as simple as possible.

7. Plan Out Your Blogs

An outstanding way to prove you know what you’re talking about is to demonstrate it. And what better way to do that than through invaluable blog posts?

These shouldn’t be streams of consciousness though; they should be deliberately planned, and that includes establishing specific blog categories. This allows you to add tags to all posts, resulting in smoother navigation for users.

Build a Coaching Website That Converts

When you know how to build a coaching website that emanates your brand, you’ll create something effective that attracts and engages dream clients. 

The key thing to remember is to put yourself in their shoes. Make your site clear, intuitive, and informative, and you’ll position yourself as a coach they can depend on.
Book a call with our team now if you want the full website experience. We’ll help you increase your sales in 90 days or less with a premium design.

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Are you inspired to get your own coaching website now?!

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