In this blog, we will explore what a membership is, the types of membership offers for online coaches and service providers, and the steps to start creating your membership.

We will also discuss the systems available to support your membership program and provide journal prompts to help you reflect on whether it is the right time for you to start.

What is a Membership?

A membership program allows clients to subscribe on a monthly basis for continued access to valuable offerings, such as educational content, fitness resources, or a supportive community.

Types of Membership Offers

• Content-based memberships: These provide exclusive access to premium content like articles, videos, or courses, enabling members to deepen their knowledge and skills.

• Community-based memberships: These offer a private online community where members can interact, engage, and benefit from shared experiences.

Before You Launch Your Membership

Don’t just dive in head-first, before you start follow these steps for better success!

• Speak to your ideal clients: Engage them in discussions to gauge the price range they are willing to pay for a membership.

• Know your expenses: Calculate the expenses associated with running the membership program. Consider factors such as content creation, subscription fees, VA support, and marketing (including paid ads). Ensure that your pricing covers these costs while still allowing for a reasonable profit margin.

• Check your competitors: Review the pricing strategies of your competitors to position your membership program competitively.

• Evaluate: Once you launch your membership program, closely monitor the response and feedback from your members. Assess your retention rate, member satisfaction, and revenue generated.

Journaling Questions To Connect To Your Divine Soul

Are you unsure about how your membership program will truly work and benefit your audience? Follow these journaling prompts to feel the range of your value and better understand your own idea.

Soul

• Why am I desiring to launch a membership program?
• Who is the ideal client for this membership program?
• What specific value or benefits will this membership offer to its members?
• How does this membership align with my overall vision?

Alignment

• Does my current audience have a need for a membership program?
• What specific problems or challenges can this membership program help address for my target audience?
• How does this membership program complement and enhance the existing products or services I offer?
• Will the pricing structure of the membership program be appealing and feasible for my target audience?

Sustainability

• Do I have the necessary resources (time, team, infrastructure) to create and manage a membership program effectively?
• How will the launch of a membership program impact my current workload and back-end operations?
• What steps can I take to ensure consistent delivery of value to members over time?
• Can I commit to providing ongoing support, engagement, and updates to members?

Differentiation

• How does this membership program differentiate from other similar offerings in the online space?
• How can I create a sense of exclusivity or added value for members?

Growth and Expansion

• What growth opportunities can a membership program offer to my business?
• How can this membership program align with building a loyal community and creating long-term customer relationships?
• What strategies can I employ to attract new members and retain existing ones?

Remember, journaling can provide valuable insights and help you explore your thoughts and feelings more deeply. Use these prompts as a starting point to gain clarity and make an informed decision about launching a membership program that aligns with your business goals and serves your target audience effectively.

A Round-Up of the Best Membership Platforms

So, you’re ready to start! Here are some systems to get started!

Choose the platforms that align with your goals, budget, and desired features to support the successful launch and management of your membership program.

Course Platforms: (Your First Course is Free*)

• Thinkific: Thinkific is a popular platform that allows you to create and sell online courses. It offers a free plan that enables you to create one course with basic features and limited customization options.

• Teachable: Teachable is another widely used platform for creating and selling online courses. Their free plan allows you to create one course with basic features, including video hosting and basic quizzes.

Best Community Platform:

• Circle: Circle is a community platform designed to facilitate engagement and interaction among members. It provides a space for discussions, content sharing, and member networking, helping to foster a sense of community and connection within your membership program.

All-In-One Systems

Under $100 per month:

• Go High Level: Go High Level is an all-in-one marketing and automation platform that offers website building, course creation, email marketing, and opt-in page features. It provides comprehensive tools to manage your membership program and communicate with your audience.

Over $100 per month:

• Kartra: Kartra is a comprehensive marketing platform that offers features such as website building, course creation, email marketing, membership site management, and sales funnel creation. It provides advanced marketing automation tools and integrations to support your membership program.

• Kajabi: Kajabi is an all-in-one platform that allows you to create and sell online courses, build a membership site, and manage your marketing efforts. It offers features like course hosting, website building, email marketing, and sales funnel creation.

White Label Fitness Workout App:

• Trainerize: Trainerize is a white-label fitness training platform that enables you to create and deliver personalized workout and nutrition plans to your members. It allows you to track progress, communicate with clients, and provide a branded mobile app experience for your fitness membership program.

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Case Study: Brittney Carbone

Fitness Coach Boosts Revenue and Engagement with Membership Fitness App

Objective:

The primary objective was to create and launch a user-friendly fitness sales page that would attract and engage a loyal user base, ultimately driving monthly recurring revenue for Brittney’s business.

Brittney Carbone is a passionate fitness professional who partnered with our agency to launch her own fitness app. Her goal was to expand her reach, offer personalized workouts and nutrition plans, and create a thriving online community of fitness enthusiasts.

The collaboration between Brittney and our agency created these results:

• Exponential Revenue Growth: Within the first six months of launching the fitness app, Brittney experienced an increase in monthly recurring revenue.

• Exclusive Community: The fitness app fostered an exclusive community engagement and provided access to Brittney through a group accountability workout chat. Members felt a sense of belonging and connection within the community.

• Leveraged Upselling Opportunities: Once members were inside the membership, Brittney had the opportunity to upsell them on additional products, such as her fitness product line, private coaching, and group coaching programs. This allowed her to maximize the value provided to her members while increasing her revenue.

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Did you find this blog about membership offers for online coaches and service providers helpful? If you’re excited to create your own membership program but need some assistance, we’ve got you covered! Book a free discovery call with us, and let’s dive into how we can support you in crafting an irresistible offer and designing a killer sales page to launch it.

But wait, there’s more! Connect with me on Instagram @elainetsung for daily stories and educational content that will take your business to the next level. Get ready to elevate and scale with valuable insights and tips delivered straight to your feed.

So, are you ready to take the leap and make your membership dreams a reality? Don’t hesitate – book that call and let’s make it happen together!

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